Client : Roc Nation
Agency : Hugo & Marie
Reims Champagne, 2016
The prodigious American rapper, Jay-Z, wanted to relaunch his Armand de Brignac (aka Ace of Spades) luxury champagne brand digitally ... a new website, brand identity, social accounts, digital ads and hired the illustrious Brooklyn agency, Hugo & Marie, for the task. 
Our Paris team was hired to execute a four day content grab in Reims, the Champagne region of France.  
Our task was to spend four days shooting as many photos and video clips for the Hugo & Marie team to use on their new website, socials and for the agency to repurpose for various digital ads.  We developed a detailed shot list of over 400 shots.  Working hand-in-hand with the Roc Nation and Hugo & Marie team, we shot almost 8TB of data which comprised digital photos and video clips.  After a month of intense post-production, we delivered over 100 retouched photos and 200 graded video clips.  
Visit the Armand de Brignac website or Instagram and you will see our library visuals everywhere, like this homepage image  ...​​​​​​​
A sample cut of some of the video clips we shot. The brief was to create romance and timelessness, so we teamed the 6K images from a Red Epic-M digital cinema camera with the vintage look of various 80s Angenieux lenses ... 
Some of the photography taken on-site with a Canon 1Dc and various adapted vintage Leica R lenses to maintain the vintage look ...
Snaps of the team behind-the-scenes ...