ANGUS ZOU X BAR ALCHEMY TAIPEI
Client: Marquee Taipei
Taipei Taiwan., 2014
In 2014, Marquee Taipei, the premier night life destination in Taiwan, commissioned us to produce a pre-launch hype video that featured their charismatic mixologist, Angus Zou. Their intent was for this hype video to make the viewers want to seek out Bar Alchemy, an exclusive speakeasy hidden somewhere on the Marquee premises. Together with its entrance policy, "entrance only upon invite from someone who has already been", this hype video was meant to create attention and generate word-of-mouth.
Our Singapore team executed a half-day production on the premises and created this video as well as separate photo and video assets for social media marketing.